Formerly International Journal of Basic and Applied Agricultural Research

Content analysis and readability assessment of Indian Farmers Digest

POOJA GOSWAMI and ARPITA SHARMA KANDPAL
Pantnagar Journal of Research, Volume - 21, Issue - 1 ( January - April, 2023)

Published: 2023-04-30

PDF Views - 8033 | Downloads - 7835

Abstract


Effective communication is all about making the receiver/audience understand the sender’s intended meaning of the message. As a part of the efforts to reach the farmers, students, agriculture scientists as well as the rural community, G.B. Pant University of Agriculture and Technology publishes two monthly farm magazines, one of them is Indian Farmers Digest. To analyze the content and to measure the readability of the content published this study was conducted. The study was undertaken by random selection of the five issues of Indian farmers digest from each year of 2020 and 2021. Findings revealed that, agriculture articles and illustrations have the highest publishing frequency, followed by animal sciences, home science and other related areas. The readability score was calculated and analyzed through using readability measuring formula, SMOG Index. It was found that the level of reading of the articles is from high school above to undergraduate level.


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