Pantnagar Journal of Research

Abstract

The Viksit Krishi Sankalp Abhiyan 2025 was launched to empower rural communities through improved agricultural practices, training, and value addition. The campaign, implemented in 60 villages of Udham Singh Nagar district, aimed at enhancing productivity, income, and self-reliance among farmers. While the campaign achieved notable outreach and awareness, several constraints emerged during its execution. This paper investigates the major constraints reported by rural people, based on responses from 1000 participants. Key challenges identified include lack of awareness about improved practices (43%), high input costs (39%), limited irrigation facilities (35%), poor market access (30%), and low digital literacy (25%). The findings highlight the urgent need for targeted interventions in information dissemination, infrastructure development, and digital inclusion to realize the full potential of such rural development initiatives.